Each year, The Philadelphia Inquirer partners with Top Workplaces to celebrate the Philadelphia region's best places to work. Print and digital campaigns which encouraged employees to nominate organizations that focused on high-performance company culture and valuing employees.
The conceit behind this year’s event was simple: Philadelphia's top companies had worked hard all year. They deserved to take the night off and play alongside those other companies who were putting their employees front and center. As part of the event, classic arcade cabinets and games were available for attendees to play while awards were given and the number one workplace was revealed live.
Take The Night Off
SERVICES:
Brand Development, Naming, Event Coordination, & Web Design
CLIENT:
The Philadelphia Inquirer & Top Workplaces
Branding
The event’s branding was based off classic arcade motifs. The logotype was set in a customized typeface based off the classic Pac-Man logo. The colors used throughout the branding were based off of 80s holographic vaporwave. Additional design elements included flashing stars, joysticks, pinball bumpers, quarter slots, and arcade prize tickets.
Event Advertising
Following an initial campaign to attract submissions, an awareness campaign was run on all of The Philadelphia Inquirer’s owned media channels. This included print ads, digital ads, and social media posts. The arcade cabinet design carried throughout the full-page print and digital ads. A pinball machine design was utilized for the half and quarter-page print designs.
All traffic from the ads was directed toward the event micro-site, hosted on The Philadelphia Inquirer’s Events page. The micro-site housed a full list of the winners, as well as links to purchase tickets for the event.
Invitation Packet
Invitation packets were sent to all 135 winning companies. Each packet was shipped in a black manila envelopes with a holographic “winner” sticker. Inside each packet were RSVP cards, a personalized art print, a list of all the winners, a score card for “Networking Bingo,” several stickers, and a notebook based on old video game manuals. Congratulation and speaker signs were also printed for the event.
