Campbell & Son Lawncare Brand Identity
With 20 years of experience, Campbell & Son wanted an identity that felt classic and conveyed the consistently friendly, high-quality service that defines Campbell & Son.
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Branding, Identity
The Logo
A modified cursive wordmark was created to help represent the approachable and friendly aspect of the family-owned business. The wordmark is feels high-end while still maintaining a hand-crafted nature that relates back to the care and dedication each client receives.
The Truck
Since the truck was going to be a key advertising point for the company, a special badge decal was created for use on all Campbell & Son trucks. The badge includes the Campbell & Son wordmark as well as their tagline "Quality and Consistency," and the company phone number.
