A series of animated and static ads running on San Diego University’s digital and social platforms. The goal of the project was to drive traffic to San Diego University’s many Graduate Degree and Certificate programs.

We created a series of organic and paid social ads running on University of San Diego’s native platforms to advertise USD’s 16 Masters Degree programs.

In order to distinguish which assets were advertising Certificate programs, rather than Masters Degree programs, we flipped the color treatment for the Certificate program assets.

Created in collaboration with Town Hall Creative Director Melinda Sekela.