Good Day Café
An initiative of Strawberry Fields, Good Day Café is staffed with adults with intellectual disabilities and mental health diagnoses. The café provides much-needed employment opportunities and creates meaningful experiences for both employees and customers to enhance understanding of and respect for all members of the community.
SERVICES:
Branding, Identity, Ideation
CLIENT:
Strawberry Fields Early Intervention
Courtesy of Strawberry Fields
The Logo
The logo, which the employees have named “Gary,” incorporates the letter "G," a face, a mug, & a sunrise. The logo encompasses Good Day Café’s mission: to be a warm and welcoming environment full of great coffee and great service.
The mark was translated into a stamp to allow quick and cost-efficient branding of any collateral the café would need.
The Store
Branding for the 286 W. Hamilton Ave location included outdoor signage, vinyl door logos, large vinyl wall decal, as well as employee uniforms, aprons, and merchandise.
Press & Promotion
Good Day Café’s opening was covered by several State College news outlets, including StateCollege.com, Centre Daily Times, Daily Collegian, and WHVL.
