The Philadelphia Inquirer’s Illustrated House Style
A series of illustrated ads running throughout the Philadelphia Inquirer’s print, digital, and social platforms. The goal of this project was was to develop a fun and memorable new illustration house style to be used across The Philadelphia Inquirer. The new house style was used to promote The Inquirer’s free newsletters, drive traffic to The Inquirer’s website, and advertise open employment opportunities. The project was expanded to include animated gifs that ran on The Inquirer’s social platforms.
Each illustration uses a limited color palette, unique to each illustration and incorporates the iconic Inquirer “I” in the center the illustration.
This series was created in collaboration with copywriter Paul Siegell.
SERVICES:
Illustration, Motion Design, & Art Direction
CLIENT:
The Philadelphia Inquirer
BRAGS:
2020 American Advertising Awards – Silver Newspaper Self Promotion
Newsletter Ads
Our first step was to apply the new illustration style to a series of ads promoting The Inquirer’s free newsletters. Each newsletter was assigned a different color to allow for it to be easily identified.
Tune In Ads
A series of illustrated ads promoting specific pages on The Inquirer’s website. The backgrounds were flipped to black to help distinguish between the Tune In and Newsletter ads.
Employment Opportunity Ads
Additional illustrated ads were created promoting new employment opportunities, including The Inquirer’s need for Home Delivery Carriers. To distinguish these from the previous categories, the backgrounds were flipped to a gray color. These ads ran across The Inquirer’s newspapers, website, and social media platforms.
